Welcome to Alex Cher Beauty! I’m Alex, the proud owner and licensed esthetician behind this beauty haven, located in Lafayette, California. I graduated from Cal State East Bay with a Bachelor’s degree in Hospitality & Tourism Management, but my passion for the beauty industry was sparked when I was offered an internship as a receptionist at a local hotel spa. That experience completely shifted my focus, and I quickly fell in love with skincare and beauty.

After earning my degree, I decided to pursue my true calling and enrolled at Paris Beauty College, where I earned my esthetician’s license in 2017. Since then, I’ve specialized in brow shaping, brow lamination, and lash lifts – all designed to enhance your natural beauty with minimal effort. One of my favorite parts of my job is helping my clients not only feel more confident but also curate a low-maintenance morning routine.

In 2020, I took a leap of faith and opened Alex Cher Beauty, creating a space in Lafayette where my clients could enjoy relaxing, high-quality beauty services tailored to their individual needs. Along with providing exceptional services, I also offer 1:1 training for licensed professionals, teaching the latest techniques in brow shaping, lamination, and lash lifts.

My mission is simple: to make every client feel their absolute best while providing a stress-free, effortless beauty routine. I’m committed to ongoing education and staying up-to-date with the latest trends, so you can always count on expert care with every visit.

Thank you for choosing Alex Cher Beauty. I’m excited to help you look and feel your best, and to share my passion with fellow professionals through training!